Web based Marketing is a proven strategy in number of industries. The insurance industry too could benefit by using the technology. Effective marketing of Insurance products on the Web requires a well-designed site. There are important aspects to the design of the site that could bring in handsome gains. The site should encourage frequent visits and should be multi dimensional.

Here are some pointers on site design :

• Establishing alliances with high traffic sites (Portals)
• Providing News, thus encouraging surfers to re-visit
• Providing Stock and Mutual Fund Quotes
• Positioning in search engines
• Designed to promote usage simplicity
• Designed for Excellent site navigation features
• Easy access to customer service functions
• Providing features like Insurance Planner
• Making available Comparison Shopping Service
• Hyperlinks to personal financial sites
• FAQ on a variety of Insurance related topics
• Rich choice of sections that are of general interest on Life, Health etc.